Book Foreword by Marshall Goldsmith

Thinkers 50 #1 leadership thinker in the world and author of MOJO and What Got You Here Won’t Get You There

Soren delivers new principles and tools that anyone can apply to their business, whether they’re just starting out or leading an established organization.

Glenn Allen, Co-Founder of OpenTable


Keynote Speaking – Strategic Innovation, Disruptive Technology & Innovation Culture


Soren Kaplan is a leading keynote speaker, the author of the bestselling and award winning book, Leapfrogging, a writer for FastCompany, faculty member in the executive education program at the Copenhagen Business School, and the Founder of InnovationPoint.

In his Wall Street Journal bestselling book Leapfrogging, Soren shows how any organization or business function can “change the game” through breakthrough innovation – by creating or doing something radically new or different that produces a significant leap forward.

Some of his most popular keynote presentations include Leapfrogging to Breakthroughs, How to Create a Culture of Innovation and Disrupt It! The Future of Disruptive Technology.  Soren often customizes his keynotes and leadership development for specific business functions and industries such as healthcarefinancial services, and design. He also frequently leads and facilitates collaborative working sessions and breakouts following his keynotes – something that sets him apart from other traditional speakers.

Book Soren today for a keynote to help jump-start new ways of thinking, innovation, and your future.

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2014 Keynote Speaking & Events

(see list of 2013 keynotes)

January 8, 2014:  Leapfrogging to the C-Suite through Talent Management, Best Practice Institute

January 10, 2014:  Keynote Presentation, Savannah College of Art & Design, Savannah, GA

January 22, 2014:  Keynote Presentation, Imagineering Academy Conference, NHTV University, Netherlands

February 2, 2014: Keynote Presentation & Executive Education Program, Home Care 100 Conference, Boca Raton, FL

February 22, 2014: Keynote Presentation, Academy of Family Physicians, Hershey, PA

March 19, 2014:  Keynote Presentation, Learning Solutions 2014, Orlando, FL

May 4, 2014:  Keynote Presentation, Long Term Care 100 Conference, Boca Raton, FL

May 6, 2014: Keynote Presentation, Philips Healthcare, Key Opinion Leader Summit, Boston, MA

June 22, 2014: Keynote Presentation, Credit Union Executives Society, Bahamas

July 23, 2014:  Keynote Presentation, Destination Marketing Association International, Las Vegas

September 17, 2014: Colgate-Palmolive Leadership Day, Global Technology Center, New Jersey

September 24, 2014: Keynote Presentation, MedAssets Technology Conference, Plano, TX

October 7, 2014:  Ascension Healthcare, Leadership Program, Phoenix, AZ

November 11, 2014: Keynote Presentation, Disruptive Technology, Siris Capital, Boston

November 20, 2014: Keynote Presentation and Leadership Workshops, Danish Technology University, Denmark

November 21, 2014:  Keynote Presentation, Tekes – Finnish Funding Agency for Innovation, Helsinki

January 12-14, 2015: Executive Development Program, Copenhagen Business School, Denmark

January 19-21, 2015:  Imagineering Executive Program, NHTV University, Breda, Netherlands

January 27, 2015: Ascension Healthcare, Leadership Program, Palo Alto, CA

February 25, 2015: How to Create a Culture of Innovation, Executive Education Program, Tempe, AZ

April 22, 2015: International Car Wash Association, Keynote Presentation, Las Vegas, NV

 

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  • Affinity Networks - Marketing Strategy for Consumer Communities & Networks

    Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.

     

    What will get people to buy or participate in what we have to offer?

    This simple question is at the heart of most marketing programs, business strategies, innovation initiatives, and business models. Companies make huge investments based on the hope of hitting upon unmet needs or finding the hook to get people engaged.

    Each week I’ll zero in on one big marketing trend.  This week is Affinity Networks.  Affinity Networks are communities where people come together around a shared purpose or focus. Companies create networks where people connect, share, and interact with each other based on specific common interests.  Let’s look at some examples:

    Screen shot 2014-10-08 at 12.26.14 PM

    With Untapped, beer fans can socially connect with one another on this mobile app by sharing their favorite beers and breweries. Members can also gain points for the different kind and brands, and amount of beer they post and share on their account. This mobile app is developed specifically for people who have a specific subject in common – in this case, beer – that brings them all together and creates a sense of exclusive community for beer enthusiasts all over the world.

    Screen shot 2014-10-08 at 12.26.49 PM

    Runkeeper is a mobile app where people with a common interest – athletic activities – are able to track their outdoor fitness activities and connect with fellow athletes. Their personal records and times can also be shared with fellow members, which makes Runkeeper part app and part social network. Runkeeper members share a common passion, which encourages them to stay active and progress toward their individual and shared goals.

    The consumer segments that drive the Affinity Networking trend are Meaning Makers, Expressive Creatives, Brand Lovers.  Check out my introductory blog post for their definitions.  Next week we’ll look the next consumer marketing megatrend, Instrpreneurship.

     

     

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