Book Foreword by Marshall Goldsmith

Thinkers 50 #1 leadership thinker in the world and author of MOJO and What Got You Here Won’t Get You There

Soren delivers new principles and tools that anyone can apply to their business, whether they’re just starting out or leading an established organization.

Glenn Allen, Co-Founder of OpenTable

Keynote Speaking – Strategic Innovation, Disruptive Technology & Innovation Culture

Soren Kaplan is a leading keynote speaker, the author of the bestselling and award winning book, Leapfrogging, a writer for FastCompany, faculty member in the executive education program at the Copenhagen Business School, and the Founder of InnovationPoint.

In his Wall Street Journal bestselling book Leapfrogging, Soren shows how any organization or business function can “change the game” through breakthrough innovation – by creating or doing something radically new or different that produces a significant leap forward.

Some of his most popular keynote presentations include Leapfrogging to Breakthroughs, How to Create a Culture of Innovation and Disrupt It! The Future of Disruptive Technology.  Soren often customizes his keynotes and leadership development for specific business functions and industries such as healthcarefinancial services, and design. He also frequently leads and facilitates collaborative working sessions and breakouts following his keynotes – something that sets him apart from other traditional speakers.

Book Soren today for a keynote to help jump-start new ways of thinking, innovation, and your future.


2014 Keynote Speaking & Events

(see list of 2013 keynotes)

January 8, 2014:  Leapfrogging to the C-Suite through Talent Management, Best Practice Institute

January 10, 2014:  Keynote Presentation, Savannah College of Art & Design, Savannah, GA

January 22, 2014:  Keynote Presentation, Imagineering Academy Conference, NHTV University, Netherlands

February 2, 2014: Keynote Presentation & Executive Education Program, Home Care 100 Conference, Boca Raton, FL

February 22, 2014: Keynote Presentation, Academy of Family Physicians, Hershey, PA

March 19, 2014:  Keynote Presentation, Learning Solutions 2014, Orlando, FL

May 4, 2014:  Keynote Presentation, Long Term Care 100 Conference, Boca Raton, FL

May 6, 2014: Keynote Presentation, Philips Healthcare, Key Opinion Leader Summit, Boston, MA

June 22, 2014: Keynote Presentation, Credit Union Executives Society, Bahamas

July 23, 2014:  Keynote Presentation, Destination Marketing Association International, Las Vegas

September 17, 2014: Colgate-Palmolive Leadership Day, Global Technology Center, New Jersey

September 24, 2014: Keynote Presentation, MedAssets Technology Conference, Plano, TX

October 7, 2014:  Ascension Healthcare, Leadership Program, Phoenix, AZ

November 11, 2014: Keynote Presentation, Disruptive Technology, Siris Capital, Boston

November 20, 2014: Keynote Presentation and Leadership Workshops, Danish Technology University, Denmark

November 21, 2014:  Keynote Presentation, Tekes – Finnish Funding Agency for Innovation, Helsinki

January 12-14, 2015: Executive Development Program, Copenhagen Business School, Denmark

January 19-21, 2015:  Imagineering Executive Program, NHTV University, Breda, Netherlands

January 27, 2015: Ascension Healthcare, Leadership Program, Palo Alto, CA

February 25, 2015: How to Create a Culture of Innovation, Executive Education Program, Tempe, AZ

April 22, 2015: International Car Wash Association, Keynote Presentation, Las Vegas, NV


Leapfrogging in the News


 Book Awards

Leapfrogging Blog

  • Social Currency - Leveraging Brand Loyalty & Social Networking to Build Brand Awareness

    Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz


    Marketing messages constantly bombard consumers. To cut through the noise, many companies now provide merchandise or discounts in return for consumers’ social sharing and promotion to friends. Consumers who are passionate about certain products, brands, or experiences share with their networks – and then receive financial incentives in return for promoting the company.

    Let’s look at some examples:

    Marc Jacobs



    Marc Jacobs opened up a pop-up shop in the middle of Manhattan for its perfume brand Daisy. But you can’t buy a thing.  Customers pay through the tweets they send out and/or share. The more they tweet, the more free products they receive. Marc Jacobs’ Daisy goes beyond advertising by engaging prospective customers through existing “brand ambassadors.”



    Hertz’s ShareItUp campaign provided the opportunity for consumers to share a promotional offer with friends in way that provided exponential benefits.  The more they shared, the higher the discount became – for everyone. Hertz promoted its brand and car rental services by involving consumers directly in its campaign. As participants in creating the promotion itself, consumers gained a sense of community while obtaining discounts in the process.

    hertzo images-2


    The consumer segments that drive the Instrpreneurship trend are Meaning Makers, Expressive Creatives and Value Chasers.  Check out my introductory blog post for their definitions.  Next week we’ll look at the concept of Rent-A-Anything, the next consumer marketing megatrend.

Read more blog posts