What’s your Invisible Advantage?
Every industry and organization faces disruption. Sustainable competitive advantage no longer exists. Differentiation disappears overnight.
We know that innovation can’t be a one-shot deal. So what’s the path to sustainable value creation? Create a culture of innovation that continuously generates disruptive new business models, breakthrough products and services, amazing customer experiences, and exponential growth.
The soft stuff is the hardest stuff for competitors to copy. And it’s the only semi-sustainable source of competitive advantage in the future. It’s your Invisible Advantage.
Welcome. Learn more about Soren Kaplan’s newest book and other big ideas that can help you and your organization harness the future.