Thought Leadership in the Fields of Business Strategy, Corporate Innovation, and Organizational Culture


Simplifying the complex. Connecting research to practice. Making theory practical. Driving real business results.

Soren’s diverse background spans academia, business leadership in large corporate and start-up environments, and vast experience consulting across industries – which gives him the unique ability to connect academic insights to practical business strategies. Currently an Affiliated Professor at the Center for Effective Organizations at USC’s Marshall School of Business, for 20 years Soren has contributed new ideas and approaches to innovation and leadership that are anchored in research, advance the practice of management, and help leaders take their organizations to the next level of innovation and business growth.

Videos on the strategic importance of innovation, the dynamics of innovation, how to create and lead a culture of innovation, and more…

  • The Importance of Innovation

  • Why Your Current Business Strategy Will Get You Disrupted
  • The Casualties of Disruptive Innovation
  • Innovative Business Models Answer 3 Fundamental Questions
  • Disruptive Business Models Disrupt the Customer Experience
  • How the #1 Coffee Spot In Paris Can Help Anyone Innovate
  • Taking a Portfolio View of Innovation
  • The Role of Advisory Boards and Boards of Directors for Disruptive Innovation
  • Innovation Culture

  • What is Culture and Why It’s Important for Innovation
  • Why Innovation Culture is the Only Sustainable Competitive Advantage
  • Innovation Culture is a Cycle
  • Disrupt Yourself to Disrupt the Market
  • Reshape Assumptions to Rewrite the Unwritten Rules
  • Don’t Try to Be Like Apple or Google. Be Like Yourself, On Steroids
  • Every Business Function Needs Its Own Definition of Innovation
  • Making Time for Innovation Doesn’t Mean Reinventing the Corp. Time Clock
  • Creating Innovation Culture from the Top, Middle and Ground Up
  • Leading Innovation

  • Be Intentional With Your Innovation Intent
  • Expand Your Focus to Expand Your Opportunities
  • Create a Structure for Unstructured Innovation
  • Fall In Love With Problems, Not Solutions
  • Uncover Unarticulated Insights to Drive Unexpected Innovation
  • Shape the Innovation Symbols That Shape Behavior
  • Worthless Rewards are the Most Valuable Rewards
  • Give Everyone a Line of Sight to the Customer
  • Celebrate Failure as Learning
  • 10 Ways to Surprise Customers
  • Engaging in Innovation!

  • Challenging the Unwritten Rules
  • How and Why Your Brain Stifles Innovation
  • The Power of Surprise (and the Role of Poprocks)
  • The Innovation Trivia Show!

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  • A group of world-renowned researchers who create data-based knowledge and turn it into practice.

  • Inspiring stories about innovation and business.

  • One of the world’s leading boutique strategy & innovation consulting firms with clients on four continents.