• Social Currency – Leveraging Brand Loyalty & Social Networking to Build Brand Awareness

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    Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz   Marketing messages constantly bombard consumers. To cut through the noise, many companies now provide merchandise or discounts in return for consumers’ social sharing and promotion to friends. Consumers who are passionate about certain products, brands, or experiences share with their networks – and then receive financial […]
  • Instapreneurship – Marketing to Entrepreneurial Consumers to Co-Create Innovative Products and Services

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    Instapreneurship taps into consumers’ creativity and entrepreneurial drive while creating new business models that promote customer co-creation and business innovation   Part two in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.   The Internet makes it easier for brands and […]
  • How to Disrupt Anything – from Toilet Paper to Technology

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    Real innovation requires new mindsets, customer insights, technologies, and business models. Here are stories and strategies straight from a recent keynote that was given to 500 people in the global technology group of one of the world’s most innovative consumer products companies:   For more articles and resources, check out my blog or feel free to connect with me on LinkedIn. Tweet
  • Affinity Networks – Marketing Strategy for Consumer Communities & Networks

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    Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.   What will get people to buy or participate in what we have to offer? This simple question is at the heart of most marketing programs, business strategies, innovation […]
  • Why Women are the Future (and Past) of Business Innovation

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      Mainstream business culture penalizes women for being women. But “feminine” skill sets are the not-so-secret ingredients for what it takes to innovate in today’s digital world.  When it comes to business, women get screwed. Women make 77 cents for every dollar earned by men. Only 25 CEOs in the Fortune 500 are women, a mere 5%. How many bruised […]
  • The Innovators by Walter Isaacson – How the Year’s Biggest Book on Business Innovation Fails to Innovate (Book Review)

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    Even before it went on sale, Walter Isaacson’s The Innovators was a bestseller out of the gate. Here’s why the biggest business book of the year is indeed a compelling read – and how it falls short of truly innovating the topic of innovation. I’m like most techno-geeks. Anything with a battery turns me on. Which is why I was thrilled […]
  • The World’s Smartest Small Business? Business Model Innovation at its Best

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    Every business wants a winning business model.  Here’s the innovation that propelled one small business to the top, becoming the #1 coffee spot out of 35,000 cafes in Paris.  Watch out Starbucks!   Here’s the story of Cafeotheque… Not just the most incredible coffee on the planet, but an amazing business model. No wonder they are ranked as the #1 coffee spot out […]
  • Deep Motivators of Consumers – Marketing and Innovation by Tapping into Unarticulated Needs

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    Needs-based marketing is a no-brainer.  Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services, and business models.   I just completed a study funded by the Finnish government. It reveals the intellectual and emotional drivers that get people to open their pocket books – basically, why people buy and why. Download the full report HERE. Based […]
  • Google and Amazon want to give you wings – don’t be their drone

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    Drone technology may be the next disruptive innovation.  But drones must fly over many hurdles before they’re delivering to our doorsteps. Last week Google unveiled its secret aerial drone delivery project, Project Wing.  The idea is simple:  unmanned aircraft buzz the skies above us carrying products to our homes and businesses.  Amazon shared its own vision of all this months […]
  • Google’s Lunar X Prize is Brilliant. And Misguided.

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    Few will criticize Google's Lunar X Prize. It's a brilliant innovation challenge. But it's also misguided.