• Affinity Networks – Marketing Strategy for Consumer Communities & Networks

    0
    0
    Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.   What will get people to buy or participate in what we have to offer? This simple question is at the heart of most marketing programs, business strategies, innovation […]
  • Why Women are the Future (and Past) of Business Innovation

    0
    0
      Mainstream business culture penalizes women for being women. But “feminine” skill sets are the not-so-secret ingredients for what it takes to innovate in today’s digital world.  When it comes to business, women get screwed. Women make 77 cents for every dollar earned by men. Only 25 CEOs in the Fortune 500 are women, a mere 5%. How many bruised […]
  • The Innovators by Walter Isaacson – How the Year’s Biggest Book on Business Innovation Fails to Innovate (Book Review)

    2
    0
    Even before it went on sale, Walter Isaacson’s The Innovators was a bestseller out of the gate. Here’s why the biggest business book of the year is indeed a compelling read – and how it falls short of truly innovating the topic of innovation. I’m like most techno-geeks. Anything with a battery turns me on. Which is why I was thrilled […]
  • The World’s Smartest Small Business? Business Model Innovation at its Best

    0
    0
    Every business wants a winning business model.  Here’s the innovation that propelled one small business to the top, becoming the #1 coffee spot out of 35,000 cafes in Paris.  Watch out Starbucks!   Here’s the story of Cafeotheque… Not just the most incredible coffee on the planet, but an amazing business model. No wonder they are ranked as the #1 coffee spot out […]
  • Deep Motivators of Consumers – How to Market & Sell People More $h!t

    0
    0
    Needs-based marketing is a no-brainer.  Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services, and business models.   Did you survive? Or, did you plunk down way more than your share of the $26.5 billion that Americans spend on back to school shopping each year? Are you feeling hoodwinked into taking your teenage daughter to Forever […]
  • Google and Amazon want to give you wings – don’t be their drone

    0
    0
    Drone technology may be the next disruptive innovation.  But drones must fly over many hurdles before they’re delivering to our doorsteps. Last week Google unveiled its secret aerial drone delivery project, Project Wing.  The idea is simple:  unmanned aircraft buzz the skies above us carrying products to our homes and businesses.  Amazon shared its own vision of all this months […]
  • Google’s Lunar X Prize is Brilliant. And Misguided.

    1
    1
    Few will criticize Google's Lunar X Prize. It's a brilliant innovation challenge. But it's also misguided.
  • The Disruptive Innovation Paradigm has a Crack in It

    4
    0
    Thanks to Jill Lepore at the New Yorker, a crack just appeared in the disruptive innovation paradigm. Just like when a rock pelts the windshield of your car and a hairline crack appears, I can only expect it to spread and get bigger.   Clayton Christensen is ranked the #1 business thinker in the world for a reason. His theory of […]
  • How to Measure Innovation (to Get Real Results)

    0
    0
    Just out – my latest FastCompany article on how to measure innovation: http://bit.ly/innovationmetrics According to McKinsey, more than 70% of corporate leaders tout innovation as a top three business priority, but only 22 percent set innovation performance metrics.  It’s not surprising there’s a huge innovation gap in most companies. Some might even argue that the very act of measuring anything […]
  • Key Opinion Leaders & Outside Experts Drive Innovation

    1
    0
        I’m sitting here at the Philips Healthcare “KOL Leadership Summit.”  It’s all about tapping into outside expertise to drive innovation.  After listening to the first speaker, I wrote this brief article that outlines my take on the broader topic… ___________________________________   Naval gazing.  Insular thinking.  Drinking your own bath water. Whatever you call it, it kills effective strategic […]