Deep Motivators of Consumers – Marketing and Innovation by Tapping into Unarticulated Needs

Needs-based marketing is a no-brainer. Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services, and business models. I just completed a study funded by the Finnish government. It reveals the intellectual and emotional drivers that get people to open their pocket books – basically, why people buy and why.…