Uncategorized

  • Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy

    2
    0
    Disruptive innovation has become business’ biggest paradigm. Harvard’s Clayton Christensen coined the term and the New Yorker’s Jill Lapore recently tore it down.  While many companies scramble to create disruptive innovation strategies, the problem is that it isn’t a linear process or methodology.  No single strategy or theory (even the theory of disruptive innovation itself) has captured how it really works or how to […]
  • Soren Kaplan’s Leapfrogging Newsletter – January 2015

    0
    0
    Debunking Disruptive Innovation - Why Disruptive Innovation is not a Business Strategy   In 1998, when I was running the strategy group at HP, we invited Clayton Christensen, the iconic Harvard professor who wrote The Innovator’s Dilemma and coined the term “disruptive innovation,” to come speak to us.   We asked him a simple question, “How do you do disruptive innovation?” His answer? FIND […]
  • Peer Support for Motivation & Change – Building Communities and Brand Loyalty

    0
    0
    Peer support is the key to creating the motivation to change.  Give consumers communities to help them achieve personal goals and you’ll gain their loyalty.   Part five in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here.   Most people want to change something about themselves.  […]
  • The Competition is Ready to Innovate in 2015 – Are you? Next Year’s Strategy is about Open Innovation.

    0
    0
    Are you ready to innovate in 2015? Harris poll finds budgets for innovation are increasing across top companies. Open Innovation is one key strategy for beating the competition.
  • Rent-a-Anything – Consumers Embrace The “Sharing Economy” Market Business Model

    0
    0
    The Sharing Economy is gaining steam, and consumer “Meaning Makers” are driving the trend and business model   This is part four in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.   Many consumers increasingly recognize the value in approaches that […]
  • Social Currency – Leveraging Brand Loyalty & Social Networking to Build Brand Awareness

    0
    0
    Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz   Marketing messages constantly bombard consumers. To cut through the noise, many companies now provide merchandise or discounts in return for consumers’ social sharing and promotion to friends. Consumers who are passionate about certain products, brands, or experiences share with their networks – and then receive financial […]
  • Instapreneurship – Marketing to Entrepreneurial Consumers to Co-Create Innovative Products and Services

    0
    0
    Instapreneurship taps into consumers’ creativity and entrepreneurial drive while creating new business models that promote customer co-creation and business innovation   Part two in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.   The Internet makes it easier for brands and […]
  • How to Disrupt Anything – from Toilet Paper to Technology

    0
    0
    Real innovation requires new mindsets, customer insights, technologies, and business models. Here are stories and strategies straight from a recent keynote that was given to 500 people in the global technology group of one of the world’s most innovative consumer products companies:   For more articles and resources, check out my blog or feel free to connect with me on LinkedIn.
  • Affinity Networks – Marketing Strategy for Consumer Communities & Networks

    0
    0
    Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing)  See the introductory post here.   What will get people to buy or participate in what we have to offer? This simple question is at the heart of most marketing programs, business strategies, innovation […]
  • Why Women are the Future (and Past) of Business Innovation

    0
    0
      Mainstream business culture penalizes women for being women. But “feminine” skill sets are the not-so-secret ingredients for what it takes to innovate in today’s digital world.  When it comes to business, women get screwed. Women make 77 cents for every dollar earned by men. Only 25 CEOs in the Fortune 500 are women, a mere 5%. How many bruised […]