Culture is the key to innovation, and The Invisible Advantage helps leaders assess, frame, and create a sustainable environment for both innovation and growth.

Rebecca Romano
Vice President of Talent Development, NBCUniversal

We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what’s needed to create a long-lasting culture of innovation.

Michael Wiener
Global Business Leader, 3M Health Care

Soren nails down the often hidden success factors that lead to real, sustainable innovation.

Alexis Edelstein
Trade Marketing Innovation, Red Bull

Soren helped our leadership team assess, design, and build an action plan for further embedding innovation into our culture.

Kevin Martin
Chief Operating Officer, KQED Public Television & Radio, San Francisco

The book simplifies a highly complex topic using practical examples.

Herbert Vallier
Executive VP & Chief Human Resources Officer, Ascension Health

The Invisible Advantage can help anyone get their arms around how to actually lead the type of culture change that fosters innovation.

David Underwood
Head of Talent Management & Analytics, California State Automobile Association Insurance Group

Soren Kaplan’s deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools.

Flemming Poulfelt
Professor & Vice Dean, Copenhagen Business School

The Invisible Advantage delivers on its promise. Working directly with Soren using his questionnaire, interview guide, and frameworks, we rallied our globally disbursed organization to invest in innovation pilot projects, create innovation awards, sponsor idea competitions, and embrace an overall shift in our mindsets and culture.

Jerry Yothment
General Manager, ArcelorMittal USA

Soren’s insights are both powerful and deeply meaningful. His unique ability to distill complex ideas into simple innovation frameworks and guidelines is inspiring to any organization.

Alan Wolpert
General Manager, Innovation North America, Colgate-Palmolive

Soren’s dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change.

Lacey Leone McLaughlin
Director of Executive Education, Center for Effective Organizations, University of Southern California