Awards, Articles, Interviews, & Other Press


Leapfrogging receives “Best General Business Book” from the International Book Awards


mAxiom Award

Leapfrogging receives “Best Leadership Book” from the Axiom Business Book Awards





In addition to extolling the benefits of positive surprises, Kaplan advocates for developing an environment in which innovators can create something new or do something different that produces a significant leap forward—leapfrogging …  his campaigning for fearless innovation and flexibility is compelling…



How to Measure



6 Ways



7 Secrets of Silicon Valley



Big Companies like Startups






Mothers of Invention





Products into Services







Article: Innovation and the Art of Implementation





Article: Bring in the Brains: How to Hire Innovators


Radio Interview: Forbes Small Business Advocate Show with Jim Blasingame


Article:  Debunking Disruptive Innovation:  Why Disruptive Innovation Isn’t a Business Strategy




Article:  Harness the Power of Surprise for Business Breakthroughs


National Public Radio Interview:  The Power of Surprise


Interview:  The Power of Surprise


Article:  From Surprise to Breakthrough – ‘Leapfrogging’ Your Way to Success


Article: Questions that Could Inspire Innovation


Article: Understand and Respond to Surprises for Success


Article: What It Takes to Be an Olympian


Article:  Leading Disruptive Innovation


Article:  Leadership Competencies for Disruptive Innovation



Article:  5 Critical Leadership Competencies for Disruptive Innovation


Podcast: Interview by the American Marketing Association






Article: Why services should be part of your product strategy



Article:  The Power of Surprise



Article:  Savoring Surprise:  The Leadership Learning Opportunity



Change This Manifesto:  Leapfrogging to Breakthroughs

Article:  Hire Leapfrggers to Jump to the Next Big Thing


Review:  Business Book Review on Leapfrogging


Review:  Read Leapfrogging and Generate Surprising Business Results

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Article:  Innovation is for Everyone


Leapfrogging selected for Top 10 Summer Reading list by CIO Insight.


More Praise for Leapfrogging


Leapfrogging challenges its readers to break out of conventional thinking by employing a few simple notions:  know who you are, stay true to your purpose and enjoy the journey along the way.  By showcasing examples of challenging conventional thinking, embracing surprise and welcoming failure as a learning exercise, readers will learn from the stories of others.  Kaplan’s book is part storytelling, part self-reflection.  Leapfrogging shows that leaders who look inward to challenge the status quo will be on track to truly change the game.

Sarah Robb O’Hagan
President of Gatorade

Breakthroughs in business don’t follow set formulas.  We must continually explore options, test and modify our assumptions based on results and feedback. Then, we can adapt to what we experience and learn.  Leapfrogging delivers new principles and tools that anyone can apply to their business, whether they’re just starting out or leading an established organization.  Leapfrogging is the new guide for entrepreneurs and leaders in today’s environment.

Glenn Allen
Co-Founder of OpenTable
Co-Founder of Glyder

Throughout my career I have relied on building prototypes to guide the path to great solutions. Whether it is a new product, service, experience or business, the goal is to challenge assumptions and find unexpected and hopefully breakthrough insights, and these often come in the form of small and large surprises. Soren’s treatise hits the nail on the head.

Dean Hovey
President & CEO of Digifit and Co-Founder of IDEO

Change and therefore innovation, is often seen as disruptive and uncomfortable. When a change requires us to adjust our own habits and behaviors, it takes additional energy to learn, understand, and adapt, as well as to take the risk of leaving known paths to try new ways.  Leapfrogging provides individuals and organizations a tried-and-true path for stepping into the unknown.  With experience and compassion, Soren leads the reader through a process that is not only imaginable, but invaluable.  While breakthroughs often require a certain degree of breakdown first, by following the Leapfrogging process you can feel confident the breakthrough will happen and the journey will be worth the risk!

Renee Dineen
Head of Organizational Development
Roche Pharma Division

Kaplan’s book is a powerful and practical read on an aspect of breakthrough thinking that many of us have been missing – even though it’s always been there right in front of us.  Through the use of compelling stories, he brings to the foreground principles and practices that cause the reader to see the world of opportunities with a new lens.   His integration of what it takes to innovate, both organizationally and personally, is exceedingly pragmatic.   And his use of questions to help readers reveal their own insights and wisdom make this a must read for anyone wanting to take their success to the next level.

Teresa Roche
Vice President and Chief Learning Officer
Agilent Technologies

There is no doubt that one’s mindset is a critical lever in driving true business innovation.  In Leapfrogging, Soren Kaplan has outlined exactly the right principles for creating an organizational mindset that challenges orthodoxies, and seeks out and learns from surprises.

Deborah Arcoleo
Director, Global Innovation Center of Excellence
The Hershey Company

We as business leaders are always talking about, but rarely find, the key to lasting breakthroughs in the organizations we lead. We push and persist and still get incremental results. Leapfrogging is an extremely useful and insightful handbook for managers on how to finally break the cycle of incremental innovation.

Dr. Ric Roi
Senior Vice President, Global Center of Excellence
Head, Consulting Practice Leader, Asia Pacific
Right Management / Manpower Group

Leapfrogging is as much about the secrets of breakthrough leadership as it is about business innovation. The book is loaded with fresh ideas and examples that inspire new thinking and action.

Hans Middag
Director Learning & Development

Leapfrogging is like Deepak Chopra meets Gary Hamel, all brought to life with great clarity and storytelling. No wonder Soren Kaplan is named after the Danish philosopher, Soren Kierkegaard.  He describes that when we embrace uncertainty, solutions will spontaneously emerge out of the problem, out of the confusion, disorder and chaos. He outlines how by stepping into the field of all possibilities, we can anticipate the excitement that occurs when we remain open to an infinity of choices. Of course, doing all this requires that we be courageous, and Kaplan shows the way. From my experience teaching, training and consulting on the subject of breakthrough innovation, I see a great need for these skills, and Leapfrogging offers a solution to a very important problem in these exciting and challenging times.

Marianne T. Poulsen
Head of European Office
SRI International

Superbly crafted, powerful in its simplicity, and smart, actionable learning… Finally, a simple, holistic and human engagement model that allows for breakthrough thinking and living.

Mary Beth Robles
Vice President, Innovation Capabilities and Knowledge Systems

Creating breakthroughs requires new approaches to how we approach learning, as leaders ourselves and as organizations.  Leapfrogging reveals strategies for engaging people in the type of experiential learning that challenges assumptions and leads to breakthroughs.

Anne Blouin, CAE
Chief Learning Officer
ASAE: The Center for Association Leadership

Surprise indeed! I read Leapfrogging with the intention of learning more about promoting and leading innovation breakthroughs in my organization – imagine my surprise as I found myself reflecting on my own personal journey. I now have a greater understanding of the possibilities for real breakthroughs, since I see how they apply to my company, my group, and my own role.

Michele Egger
Innovation Capability Operations

Leapfrogging shows that breakthrough innovation isn’t just about technologies and products. While these may be important, the difference between success and failure often lies in leadership. Leadership today is about navigating disruptive change. Flexibility, adaptability, and responsiveness are essential when pursuing and leading opportunities in uncharted territory – and Leapfrogging gives leadership and innovators everything they need to push boundaries.

Mirja Kaarlela
Head of Office, Silicon Valley
Tekes, The Finnish Funding Agency for Technology and Innovation

I have long advocated for customer surprise, and now here comes Soren Kaplan advocating for strategic surprise. It is a concept every executive should harness, and Kaplan demonstrates that true breakthroughs in innovation should be surprises. And the most surprising thing of all: by following the approach outlined in Leapfrogging you will be assured of leading your organizations into creating such breakthroughs, and thereby transform your business.

B. Joseph Pine II
Co-author, The Experience Economy and Infinite Possibility

I work with hundreds of CEOs and their ability to respond to “surprises” is one of today’s most critical factors for business success. Soren gets what it takes to help leaders shift their thinking to create breakthroughs and proactively drive change.

Paul Witkay
Founder & CEO
Alliance of Chief Executives



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